Overseas: 0044 (0)1603 851230

UK: 01603 851230

Pure diamond offer a range of ways of investing in diamonds depending on investor preferences, budget and exit timescales. Outright diamond ownership offers full flexibility and control by the investor and clients can take delivery and full ownership. If required clients can take advantage of our insurance and global storage services. Our Diamond Investment offer is SIPP compliant. Our previous offering reached its target and sold out in 6 months and has a superb track record.

Investing with Pure Diamonds
The Diamond Process


The diamonds are mined and sent to our manufacturers to cut and polish the rough. This is a very skilled job. The rough diamond is analysed from an economic perspective to ensure the maximum return on investment.

Exporting your Diamonds

We select the best diamonds for our investors, funds, institutions and collectors. They are then sent to the vault in Geneva along with the GIA certificates

On arrival at the secure storage facility in Geneva they are independently audited by a 3rd party laboratory in the presence of a representative from Pure Diamonds, the investment administrators and the vault management. Once the laboratory reports that the audit is correct, an instruction will be made to complete the purchase and release the funds.

The Choice Is Yours

Clients can store and insure with Pure Diamonds, nominate their own storage and insurance or take delivery themselves (subject to any local taxes and duties). Duty free zones are available in Geneva, Zurich, Singapore, Bangkok and New York

Secure Storage

We work with clients to understand their short, mid and long term investment requirements and can recommend various acquisition and disposal models to suit timescales and budgets.


Some clients prefer the peace of mind that comes with the physical ownership of their diamonds. We provide this option along with delivery and advice on the eventual sale of the diamonds.

Exit strategy

At the correct time, we then assess a number of options to obtain the best return for you on the sale of your diamond.



We sell back to the wholesale market and investors benefit from the capital growth over the investment term. We have gone back to 2003 looking at the increase in wholesale prices over the years in the types of diamonds we are acquiring. The smallest appreciation per annum has been 15% and the largest 233% (source: PDH wholesale suppliers-2003 to 2012 from a sample of 72 diamonds.



Once out of the ground, the rough stones moved through the so-called diamond pipeline—a value chain that runs from dealers to diamond cutters and polishers to jewellery manufacturers to retail stores and finally to consumers. The value-added along the way is impressive, as $15 billion in rough diamonds becomes $24 billion in polished diamonds, which in turn goes into diamond jewellery with a resulting retail value of $71 billion (source: Bain and Company Report: The Global Diamond Industry). This makes the average high street mark up from polished diamond (wholesale) to over 195%. This is an average; a top High Street jeweller will have a mark up of around 280%.



A quick and profitable way to sell diamonds is through International auction houses such as Sothebys, Christies and Bonhams. These auction houses handle much of the global sales of investment grade diamonds and have sophisticated databases of potential buyers, far-reaching marketing strategies and high-profile international sales on a regular basis. We coordinate, recommend and manage sales on behalf of this investment through these global organisations.

Private collectors and investors


Pure Diamond Holdings supplies diamonds to individuals and groups for their own holding. The diamonds in this offering may be offered to our global clientele upon exit.



Pure Diamonds with it partners, suppliers and advisers structure and manage diamond investment programmes for funds, syndicates, companies, groups and institutions globally and can offer previously sourced diamonds to these entities.

Any Questions

Contact us today and find out how much return you could get with your investment

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UK: 01603 851230

Overseas: 0044 (0)1603 851230

Andrew Segal
Managing Director

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